The LinkedIn Brand Building Playbook
A comprehensive guide for developing your status as a trust-advisor and professional brand on LinkedIn.
Your Growth Needs A Strong Digital Brand π©π»βπΌπ¦Έπ»ββοΈ
Enhance your pipeline generation, deal execution and growth by incrementally developing your personal brand on LinkedIn
Traditional multi-touch outreach approaches don't pack the same punch as they did before. Now, they need to be heavily complemented with a strong professional brand on LinkedIn, that is visible to our target audience to see.
It's natural for us to feel strange or nervous about putting ourselves out there and having a voice. What should I talk about? How do I get started? Will anyone care what I have to say? Am I unknowingly bragging on my profile? π₯Έ
Having grown my audience threefold in 2021 alone, and now generating on average one new discovery meeting for every two posts I perform on LinkedIn, I've packaged all of my first-hand learnings into this course. π
Dozens of clients are now part of the community leveraging this playbook.I hope you join us and get ahead in the new era!
Course curriculum
What will we cover?
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1
The LinkedIn Brand-Building Program
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Welcome to the Program π
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Why The Time For LinkedIn is Right Now! π¨
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Define Your Target Audience π―
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Optimise Your LinkedIn Profile π€© - Part 1οΈβ£
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Optimise Your LinkedIn Profile π€© - Part 2οΈβ£
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Content Creation βπ»
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Content Execution πΉ
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Fuelling and Nurturing Your Connection Network π¨βπ©βπ§βπ¦
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LinkedIn Top Tips! π₯ π€
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Who is this course made for? π§
This course is made for you if:
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You are a Seller, Marketer or CSM seeking to make deeper connections with your prospects & customers on LinkedIn.
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You are a leader, hoping to attract top talent and set the standard for brand-building on LinkedIn amongst your team.
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You are seeking to improve your visibility on LinkedIn amongst not only your target audience, but the rest of you colleagues too!
What will you have access to? π
Each student will have 12 months access to
3 hours of On-Demand Training β
Templates and Worksheets for Assignments β
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Private Slack Community for Members β Β
Instructor(s)
Sales Coach
Dave Sherry
Truthfully, I found it hard to write a bio without it sounding braggy π , so here are a few things I want you to know about me that will hopefully give you the confidence in me as your coach on this topic
1οΈβ£ I've worked in software sales for the last decade, most recently as the Head of Sales Development at product-analytics unicorn Amplitude, before starting my own SaaS sales consultancy, Land & Expand in late 2020.
2οΈβ£ I've experienced revenue growth from 0 - $40 million in the EMEA region on two occasions as a BDR, a rep and as a leader. Now I help early-stage SaaS leaders across Europe to accelerate their sales pipeline and increase deal velocity.
3οΈβ£ I've overachieved against 23 of my 24 quarterly targets as a BDR, an AE and as a manager, and believe the following sales principles are key to success:
1. Always be authentic & curious
2. If you can automate it, you should
3. Be predictable & consistent in all your sales activities
4. Buyer journey > selling process
5. Don't be afraid to ask for more budget!
Don't let your personal brand fall behind π©
Earn confidence, engagement and trust from your target audience in the new era, by effectively developing your brand on LinkedIn.
Let's face it... we are all "on" LinkedIn, but how many of us truly have a strategic operating plan for how we elevate not only our own personal brand on the platform, but the brand of our business too?π€·π»ββοΈ
In an era where buyers and customers have higher standards for the trusted expertise from vendors than ever before, founders, sales leaders and sales reps can no longer ignore developing their professional brand on LinkedIn...If they do, they and their business will get left behind.βοΈ